AI-DRIVEN MEDIA LITERACY SKILLS OF UZBEK JOURNALISTS: KEY INDICATORS AND CHALLENGES
Abstract
The article demonstrates that the use of artificial intelligence in Uzbek journalism, while facilitating journalists' work, has also become a factor in amplifying disinformation. Based on a survey conducted among 124 journalists and media representatives, the study examines the potential changes artificial intelligence has brought to the professional activities of Uzbek journalists today, as well as the media literacy levels of industry professionals related to the use of artificial intelligence. The data obtained from the survey analyzes the professional integrity of Uzbek journalists in their creative process during the era of artificial intelligence, their level of awareness regarding the risk of disinformation when working with AI, and the impact of neural networks on the activities of media representatives. The findings can be utilized in developing legal and ethical standards for the use of artificial intelligence in journalistic practices, as well as in enriching the content of journalism education and professional development courses.
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