ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT
Abstract
This article analyzes the issue of the blurring boundaries between journalistic, PR, and advertising materials in the modern information space. Due to the rapid development of digital technologies, the internet, and social networks, as well as economic factors in the media market, the traditional distinctions between these communication fields are increasingly diminishing in practice. The study compares the theoretical foundations of journalism, public relations, and advertising, including their main functions, purposes, and methods of influencing the audience. In addition, the communicative characteristics, stylistic features, and lexical aspects of journalistic, PR, and advertising texts are examined through specific examples. The research shows that although the goals and functions of these three communicative directions differ, in the contemporary media environment, they often become intertwined within a single flow of information. As a result, journalism is primarily aimed at delivering objective and verified information, PR serves to shape an organization’s image and establish effective communication with the public, while advertising seeks to encourage consumers to take specific actions. The study concludes that in the modern information environment, it is important to clearly distinguish these forms of communication, correctly understand their functional characteristics, and ensure the objectivity of information.
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