TRENDS IN THE DEVELOPMENT OF FINANCIAL LITERACY TOPICS ON TV (INTERNATIONAL EXPERIENCE)

Abstract

The article analyzes thematic areas and current trends in the development of financial literacy in various economic programs broadcast on television in foreign countries. The article also examines the impact of television shows on the audience and programs on financial literacy on foreign television channels. The article focuses on programs about financial literacy from developed countries such as the USA, Canada, Great Britain and Japan. It analyzes the thematic trends, similarities and differences of television shows, programs and talk shows about financial literacy. The importance of choosing the right topic and using impact technologies to achieve maximum effect in increasing the level of financial literacy of the population is emphasized.