LINGUISTIC FEATURES OF INTERACTIVE TV PROGRAMS

Abstract

This article examines the issues of linguistic features in interactive TV shows. It is known that the speech is described in the form of a monologue and the form of a dialogue between two people. Since there is a combination of several genres in modern television journalism, it should be noted that both monologic and dialogic speeches are found in interactive television programs based on polylogical speech. Speech diversity serves to increase the effectiveness of interactive shows. The research analyzed the existence of a combination of several genres in modern television journalism, and the meeting of monologic and dialogic speeches in interactive television programs based on polylogical speech. While polylogical speech is shown in interactive TV programs, the TV presenter, as a moderator, acts as a linker of communication processes, a harmonizer of different forms of speech. At the same time, in research, the moderator's psychological preparation is needed to get rid of the dialects in everyday speech, to have the ability to automatically follow the standards of literary language in oral speech, to adjust the structure of grammatical sentences in oral speech to the standards of literary language. The need to have adaptive skills has been researched. The article describes the issues of using neurolinguistic programming on the air. Also, the issue of non-observance of the literary language on television is accepted as the current norm since the change of speech standards is accepted as a normal thing in everyday life. Research conclusions were made based on the results of the research, which revealed the linguistic relevance of interactive TV shows with the help of practical theoretical views and practical examples.