MEDIA TEXT: TITLE SET, TITLE SELECTION RULES, AND COMPOSITION METHODS

Abstract

This article analyzes theoretical views on the subtitle complex, the internal system of the text, including the title and introduction, the reading strategy of subtitle system elements, and the types of connections within the title ensemble. Additionally, the rules for selecting a title, the use of templates that facilitate title selection, and the methods of creating titles were examined, and the theoretical concepts were substantiated through the analysis of examples. The purpose of the research is to study the complex of media text headings, the rules for choosing a headline, and the ways of its construction, to determine its structure, and the role of linguistic criteria in the creation of media text headlines. The practical results of the research are as follows: linguistic rules that determine the relevance of headlines to the requirements; recommendations for the participation of headlines in forming the emotional impact of newspaper materials, performing an evaluativeexpressive function; and practical experiments demonstrating how templates work when choosing headlines. The scientific novelty of the article lies in the fact that; by examining and analyzing several ways of creating headlines in modern media communication; it has been determined what psychological hooks were used in them and how they influenced the individual; the importance of linguistic and stylistic means in creating headlines aimed at evoking interest; attracting attention; and prompting action in the recipient has been demonstrated based on analysis.