EFFECTIVENESS OF MEDIA TEXTS IN PRINT AND ONLINE PUBLICATIONS: ISSUES OF GENRE AND FORMAT
Abstract
This article explores the effectiveness of media texts in Uzbek print media and online publications, focusing on the issues of genre and format. The analysis highlights how contemporary national media text exhibits both traditional elements and unique, creative features. The competitive environment in the information market encourages journalists to engage in creative exploration when preparing media texts, supported by concrete examples. The article comparatively examines the scientific views of both domestic and foreign scholars, deeply investigating the distinctive characteristics and differences between newspaper texts and internet media texts. It discusses how to enhance the effectiveness and impact of media texts using a series of materials as examples and offering scientific recommendations. The relevance of the article lies on the relatively understudied issues of media text in economic journalism, examined through materials related to the cotton-textile industry. The study addresses the significant aspects of using clichés, templates, and traditionalism in crafting prompt texts, providing scientific proposals and recommendations that demonstrate its novelty. Implementing these recommendations in practice will ensure the success of journalistic works and increase the appeal of media texts in print and online publications.
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